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last updated 1 may 2021
General Categories:
Growth: Use fundamental analysis to determine a companies financial strength (earnings growth, market share, P/E [Price Earnings] ratio, etc), management, products, etc. and pick the strongest.

Value: Look for companies which are bargains (e.g. low P/E (Price Earnings) relative to group), but with strong fundamentals. e.g. Cyclical stocks that are at the low end of their business cycle. One study showed that value stocks outperform growth stocks over long periods of time

Cyclical Stocks which go through cycles of ups and downs. Cyclical stocks typically flourish in good economic times and suffer during downturns. Examples are: Airlines, Apparel, Appliance, Tool, Audio & Video, Auto, Footwear, Furniture & Fixtures, Jewelry, Photography, Recreational Products, Tires

Standard Sectors with some examples.
1. Information Technology - Microsoft Corporation, Oracle Corp., and Mastercard Inc.

2. Health Care - Johnson & Johnson

3. Financials - banks, credit card issuers, credit unions, insurance companies, and mortgage real estate investment trusts (REITs). Bank of America Corp, JPMorgan Chase & Co., and Goldman Sachs. Other notable sector names include Berkshire Hathaway, American Express, and Aon plc.

4. Consumer Discretionary - cars, jewelry, sporting goods, and electronic devices. Luxury experiences - Hotels, Travel, Dining. Starbucks, Best Buy, and Amazon.

5. Communication Services - Netflix Inc. and Walt Disney Co. AT&T, CBS Corp., and Facebook.

6. Industrials - Aerospace & Defense and Construction & Engineering. Delta Air Lines and Southwest Airlines, FedEx Corporation, and Boeing Company.

7. Consumer Staples - Procter & Gamble Kroger

8. Energy- oil, gas, Exxon Mobil and Chevron extract and refine gas, while companies like Kinder Morgan transport fuel to gas stations.

9. Utilities - Duke Energy, Southern Company

10. Real Estate - Real Estate Investment Trusts (REITs), realtors. American Tower Corp., Boston Properties, and Equinix.

11. Materials - mining, forestry companies. Companies that are not typically associated with materials but are in the sector include container and packaging companies such as the Intertape Polymer Group, a company that produces tape.

Sector Characteristics | Fidelity
S&P Sectors


2020 Technology Trends
Internet of Things $212 Billion
Robotics           $103  Billion
5G                  $41 Billion
AI                  $40 Billion
Blockchain           $3 Billion
This came in a Jeff Brown report promoting Shared Autonomous Vehicle (S.A.V.), A project Elon Musk is involved in, which he claims will be in the Trillions.
The Near Future Report - Jeff Brown

The idea is that self-driving cars will form a robotaxi network. You’ll buy a self-driving vehicle and use that vehicle for your daily driving. Then, when you’re not using your vehicle, you’ll let it drive other people around – like a self-driving Uber that generates income for you.