Homewood Mountain Resort Redevelopment

last updated 19 Feb 2023

See The history before JMA purchase in 2006
and Early JMA plans 2006-2021

> Overview:
Homewood, which is one of the few ski resorts on private land in Tahoe
1,260 acres, 4 chair lifts, 1,600 ft vertical,


2005 HMR was loosing $500,000 - $1 Million per year and could not find a buyer.

Early 2006 the Forest Service agreed to buy Homewood and lease it back to them so they could continue operation.
Congresman Doolittle nixed the deal.

2006 The Homewood Ski Resort was purchased by Homewood Village Resorts, LLC (“HVR”), an affiliate of JMA Ventures (Art Chapman, president), in 2006. On September 13, 2006,

2011 Master Plan
Develop the area Consistent with the scale and character of Homewood.A 75 room hotel with 30 penthouse units on the top floor, 40 2 bedroom condo/hotel units.
Retail space at a base lodge. Up to 99 residential condominiums will be spread throughout the south base area. Replace the Maden chair with a Gondola.

2022 - They partnered with Discovery Land Company who also represents Montanas Yellowstone Club, a private golf-ski club in Montana.
In 2023 Zillow listed homes for sale at the Yellowscone Club fro $1.5 - 4.5 M.
According to The New York Times, David Solomon, chief executive officer of Goldman Sachs, is a controlling part-owner of Discovery. The company has 19 properties in Hawaii, California, Arizona, Nevada, Idaho, Montana, Texas, Tennessee, New York, and North Carolina in the U.S., Los Cabos in Mexico, Great Guana Cay in The Bahamas, Portugal, and Taymouth Castle in Scotland.


Source: Homewood Project Overview, 2022

Lot 3 Phase 1A was started in the Fall on 2022.
It includes 7 3 bedroom 3,000 - 3,600 square foot homes.

Gondola Mid-Mountain lodge:
Gondola top

Tahoe Guide Per folks hanging out at the bar. The Gondola will go to the top of Old Homewood express (The quad).
The Mid-mountain Lodge will be just beyond the the end of the Madden chair.
The beginners area will be in that flat area just above Big Blue
I've got to assume the gondola will have a station at the Mid-mountain lodge.
See Homewood Plans D-Line Gondola | Lift Blog
Doppelmayr/Garaventa D-Line - Detachable grip-D - YouTube
Phase 1B (Lot 5) on the plan above which they called Phase 2 at the The Tahoe Basin Design Review Committee meeting of Feb 28, 2023
4 buildings 1- 3 bedroom, 1 with 2 3 BR units, 1 with 2 4 BR units, 1 with a 6 BR unit and a 5 BR unit. 7 units.

Source: Homewood Project Overview 37 pages - Discovery Land company 2023

In a February 28th The Tahoe Basin Design Review Committee metting they rejected what they called the Phase 2 Lot 5 design, saying they were Modern Mountain architecture which did not conform to the the 2011 Homewood Mountain Resort (HMR) Master Plan which specified "Old Homewood" architecture.
2011 design

Art Chapman said that is the current standard because young people want more modern architecture with large window to bring the outdoors inside.

The committee said they liked their plan, but their job was to review it for conformity.

I attended the zoom committee meeting. During the meeting they mentioned a variety of other guidelines. revealing the complexity of design decisions.

1998 West Shore General Plan
2011 Hmr Master Plan
2011 Eir Environmental Impact Review
Placer Co. Community Development Resource Agency (Cdra)
Trpa  Community Enhancement Plan
2017 Tahoe Basin Area Plan

JMA Ventures, say They do not want to increase the size or capacity of the mountain, but plan on replacing lifts and adding new facilities at the mountains base, along Highway 89. Over the past decade, skier visits to Homewood have dropped 40%, Chapman said, and season passholder sales have fallen from 2,800 in 2012 to 1,800 this winter, a 36% decline. According to Chapman, the large majority of current passholders are West Shore residents.
Because of the traffic and a younger generation that is more attracted to the steeper and bigger terrain of Palisades Tahoe and Northstar, Chapman said Homewood can no longer compete with the large resorts.
Source: "Day-Skier Model Doesnt Work" Homewood Plans to Become Members Only Ski Resort
Homewood Plans to Become Members Only Ski Resort - Moonshine Ink - Update to March article June, 2022
As of January 2023 HMR has lost over $5 million since the original purchase.
See Finances

EIS charts and other documents

See Homewood Plans to Become Semi-Private Ski Resort Due to Tahoe Traffic June 8, 2022

Were going to get out of that [day ticket] business. The day-skier model doesnt work for Homewood just like it isnt working for a lot of small ski areas across the country, and so weve had to come up with a new model to sustain Homewood. Art Chapman, President of JMA Ventures (Owner of Homewood Mountain Resort).

Phase two of the master plan comprised of the 32 residential units that will be built where the Madden chair is today.
In Art Chapman's Letter to TRPA, November, 2022 he says,
"The popularity of the Epic and Ikon passes have obliterated the day skier market for Homewood, where he says that non-local skier visits have dropped by 40 percent since they bought the resort in 2006. Homewood was bleeding money operationally and a new business model and vision were needed if Homewood was to survive, Chapman wrote. Homewoods business has steadily declined and become infeasible, while West Shore property owners have seen their home values triple.""
In Does Tahoe Need a Members-Only Ski Area? Locals Say No Way. |Ski Mag May '23 they say,
"So how much will membership cost at Homewood if the plan moves forward? JMA hasn’t announced a pricing model yet, although the company that will manage it, Discovery Land Company, also manages Yellowstone Club, where there’s a $300K initiation fee, followed by annual dues of around $40K."
< Keep Homewood Public web page
Keep Homewood Public facebook page
This Tahoe ski resort may become a private millionaires club | May 2023 A Tahoe ski resort is considering becoming a private club. Is this the future of skiing?, SF Chronicle, April 8, 2023
The Country Club Comes to Homewood - Private or semi-public? | Moonshine Ink Feb 2023