The 2011 Newsweek article The New Science of Triumph describes how Andre Agaasi recalls in his memoir, Open. How Brad Gilbert told him “With your talent, if you’re fifty percent game-wise, but ninety-five percent head-wise, you’re going to win. But if you’re ninety-five percent game-wise and fifty percent head-wise, you’re going to lose, lose, lose.”.
This was the start of his rise to number 1.

The role of testosterone in winning and the increase of testosterone after winning is well known.
In 2010 researchers at the University of Texas and Columbia found that testosterone is helpful only when regulated by small amounts of another hormone called cortisol. What’s more, for those with a lot of cortisol in their blood, high levels of testosterone may actually impede winning.

The article goes on to talk about the joy of victory.
"What's better than winning? Doing it while someone else loses. An economist at the University of Bonn has shown that test subjects who receive a given reward for a task enjoy it significantly more if other subjects fail or do worse—" Links:
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last updated 14 Mar 2014