Examples from W.K. Kellogg Foundation

Vision:Who we are, What we want
or who we want to become.
A world in which each person has a sense of worth; accepts responsibility for self, family, community, and societal well-being; and has the capacity to be productive, and to help create nurturing families, responsive institutions, and healthy communities.

Mission: What we do to achieve our vision.
or Who we are (purpose and role).
"To help people help themselves through the practical application of knowledge and resources to improve their quality of life and that of future generations."

Values: These are the core beliefs and attitudes on which our organisation has been built, and they are the cornerstones of our success. These enduring values guide our actions, decisions and relationships as we work towards fulfilling our mission.
Sometimes included in "Vision and Values"
We believe that:

  • Those who are most vulnerable in society have voices and should be heard;
  • Diversity and inclusivity are essential for creativity and innovation;
  • All communities have assets, including history, knowledge, culture, and the power to define and solve their own problems;
  • The nurturance of individuals and families fosters the growth of healthy communities;
  • Leaders and leadership can be developed and nurtured
  • Partnerships, collaboration, and civic participation are fundamental to improving organizations and institutions, and to assuring sustainable social change;
  • The richness and energy of life are determined by the synergy of mind, body, and spirit;
  • A society's future is dependent upon the quality of nurturance and investment in its children;
  • the human condition can be improved by the appropriate use of knowledge, science, and technology;
  • The fostering of healthy human development emphasizes prevention over treatment; and
  • Long-term sustainability should be encouraged through the wise use of human and natural resources.

Priorities: How we get there.


last updated 4 Oct 2004