Don's Home Business and Finance Marketing vs Technology
Under Construction

    Source: Unknown (I can't find it on the web now and didn't save the source)

    Betamax vs VHS
    "Sony introduced the Betamax home video system in 1975 with the LV-1901 Trinitron/Betamax console. It was the most popular video format in 1983, gaining almost a third of the UK video recorder market, while Sanyo's VTC5000 was the top selling UK video recorder. By 1985, however, the market had turned sharply towards VHS...

    The VHS format's defeat of the Betamax format became a classic marketing case study. Sony's ability to dictate an industry standard backfired when JVC, and parent Matsushita, made the tactical decision to forego Sony's offer of Betamax in favor of JVC's VHS technology. They felt that it would end up like U-Matic deal: Sony dominating, and they get the scraps. By 1984, forty companies utilized the VHS format in comparison with Beta's twelve. Sony finally conceded defeat in 1988 when it too began producing VHS recorders. However, Sony may be said to have had some small consolation in this saga as its Video-8 small-format videotape is essentially a scaled-down version of the Betamax, and Video-8 dominated the home camcorder format for the next 15 years with the rival VHS-C format, until both formats were rendered obsolete by the digital MiniDV standard."

    But I was just an infant during all of this, so my knowledge only drinks from the fountain of the textbook. For those of you who have a more intimate understanding of this and how it parallels (or doesn't) our current Blu-Ray/HD-DVD situation,

    The parallels you observe are quite correct. Beta, despite being technically superior, failed because it wasn't licensed to other manufactures. Sony wanted to go their own way, and it backfired this time.

    Blu-Ray vs HD-DVD This time, Sony has learned from that lesson, and Blu-ray is licensed to numerous companies, including Sony's competitors. Toshiba is making the same mistake Sony made back then (except their technology is NOT superior to the alternative!): going it alone despite overwhelming evidence that that is not the best way to do it.

    _____________________ eBooks

    I’ve said this before. Actually, I said it when sales of Kindle took off. And there’s a reason it wins: Whispersync. MOBI is an ancient and limited/limiting format. EPUB is an evolving and flexible (if not quite limitless yet) format. MOBI was all but dead when Amazon used it for the Kindle, but readers don’t care. They want their ebooks and they want them to be more convenient than paper.

    Here’s the problem: Technology gets in the way of reading ebooks. MOBI wins simply because it happens to be the format Amazon used to make it painless for people to get books. (And if you think Barnes & Noble’s nook is going to become the EPUB equivalent of Kindle, you’re kidding yourself.)

    Context MBA vs Lotus Notes

    WordPerfect vs MS Word

    HDTV The Real Story of HDTV Standards—There Aren't Any: Buzzword - Popular Mechanics

    Mac OS vs Windows

    PDA - Smart Phones Palm > Blacberry > iPhone > Android > iPhone 4

    last updated 22 June 2011