Why are the user interfaces so hard to use:
Why are so many smart TVs a nightmare to use? | Input Magazine
A few years ago, as the inevitability of streaming became clear, most of the largest brands in the TV space essentially admitted to the obvious: making TV software is really hard. TCL, one of the fastest-growing brands in the U.S., has long licensed the Roku OS for use on its TVs. Others, like Hisense and Sony, switched to Android TV rather than making their own interfaces. Hisense has now partnered with Roku.

But there are two big holdouts, which also happen to be the market leaders in the U.S.: LG and Samsung. Their proprietary software is — how do I put this gently? — absolutely terrible, and they should be ashamed.

WebTV Usability Review | Nielson Norman Group
The 6 Best Smart TVs For Streaming - Spring 2021: Reviews - RTINGS.com
Android TV (Google TV), is a bit less intuitive than some competing smart platforms but offers greater customizability and a very wide selection of apps.

Choosing a TV Brand: LG vs. Samsung vs. Sony | Tom's Guide
Sony _ The smart TV experience is also very good, with the vastly improved Android TV Oreo and Pie platforms, which come with built-in Google Assistant and Chromecast.

The Best LCD/LED TV for 2021 | Reviews by Wirecutter
Roku is still our favorite integrated streaming platform because it offers a wide selection of services and superb ease of use.

Consumer Reports
Some manufacturers have developed their own smart TV platforms, while others may use a licensed system, such Amazon Fire TV, Android TV from Google—which is being renamed Google TV— or Roku TV. A TV with built-in smarts can make accessing content easy—there’s only a single remote control—but a separate streaming media player may have more content options, or use an interface that makes finding and accessing content easier.

Best smart TV 2021: Find the right smart TV OS for you | ExpertReviews.co.uk
Though Roku TV has been kicking around for a while in the US, it’s only recently made its debut in the UK. It’s definitely an underdog compared to big players like Samsung and LG, but it’s nevertheless earned a place on this list. Following in the footsteps of Roku's many excellent streaming devices, Roku TV has an incredibly user-friendly interface and unparalleled streaming coverage.

In its latest iteration, Android TV is an easy-to-use platform with an intuitive and visually appealing layout. The customisable top row provides instant access to your most-used apps, and the rows or ‘channels’ below showcase featured content from individual apps. The UI is responsive when traversing the various menus, although pricier TVs will provide the smoothest, slickest experience. One benefit of choosing Android TV is that it gives you access to the Google Play Store for downloading new apps, so anyone who uses an Android smartphone will feel right at home.
Google Assistant comes built-in on Android TVs and can be activated by pressing the mic button on the TV’s remote. Its universal search function could be better, however, as it almost always pushes you towards renting/buying from Google Play Movies instead of showing you where else you could watch the same content.
Android TV’s streaming coverage includes most of the main platforms like Netflix, Disney Plus, Amazon Prime Video, YouTube, Freeview Play and Now TV.

Best smart TV 2020: which smart TV platform is the best? | What Hi-Fi? Mar 2020
Samsung’s smart TV system has frankly been playing catch up against its great rival LG for the past few years. However, with its latest Tizen system, Samsung is finally able to take on LG’s renowned WebOS system. Especially now that it’s had a leg up from Apple…

last updated 5 Feb 2016